BUSINESSES – COME ON, GET INTO YOUR CONSUMERS HEADS!
Tap into your audience’s hearts and minds, see what’s in their trolleys, on their plates and what makes their hearts sing. Test concepts, communication and ads. Quick feedback to enable sound business decisions.
The ovatoyou base consists of 30 000+ people in South Africa and is growing daily…
In addition, we have expanded into Africa, with panels Kenya, Uganda, Nigeria, Tanzania and Mozambique.
The 5th edition of our annual CX Report contains inputs from over 2 000 consumers and 50+ business leaders. This report is authored by RogerWilco, Julia Ahfeldt and ovatoyou and is compiled using data gathered from the ovatoyou panel and business leaders and then augmented by inputs from industry leaders. Download FREE report hereTHE 2023 SOUTH AFRICAN CUSTOMER EXPERIENCE REPORT
A review of 2020 and what it holds for our festive season and 2021 - What's next, South Africa? As the year finally draws to a close, we can reflect on what can only be called unparalleled to anything we’ve ever experienced before in our generation. But let us not indulge in wishful thinking and expect that when the clock strikes 12 on New Year’s Eve, that this will all be over; we are still in the thick of it, with the second wave now confirmed. That said, we can look back and understand how this year of strive and strain has affected us, and what our subsequent behaviours have been. This is a follow up to the How are You Feeling South Africa? Report in May 2020 which can be downloaded below. Download our FREE report here"WHAT'S NEXT, SOUTH AFRICA?" REPORT TWO 2020
THE 2022 SOUTH AFRICAN DIGITAL CUSTOMER EXPERIENCE REPORT
This year's South African Digital Customer Experience Report contains definitive data from 2 000 consumer interviews with insights from some of the country's top brands. In this year's report, we discuss the growing adoption of social and multi-platform commerce, explore how digital influences physical retail spending, and examine consumer perceptions of new technologies.
Download our FREE report here
Download ReportHOW ARE YOU FEELING, SOUTH AFRICA - REPORT ONE MAY 2020
A study looking at the impact of Coronavirus on online South Africans and the considerations for businesses, NGO's and government
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Download ReportTHE 2021 SOUTH AFRICAN DIGITAL CUSTOMER EXPERIENCE REPORT
Ecommerce’s R30bn Black Hole
The 2021 South African Digital Customer Experience (CX) report unpacks South Africa’s attitudes towards ecommerce and explores what we like - and dislike - about the brands we engage with online. In keeping with previous reports, we polled 2 000 consumers, interspersing their feedback with commentary from senior marketing practitioners and business leaders across a range of industries.
Download our FREE report here
Download ReportLANCEWOOD QUALITY TIME REPORT
Lancewood intended to run a campaign focused on making the most of the time with the ones that you love.
In acknowledgement that families, friends and humans generally are maybe more disconnected than they have ever been, Lancewood has introduced a Quality Time pledge. ovatoyou ran a survey with our national panel of 22 000+ respondents and achieved a sample of 2000.
The campaign was largely PR driven in order to capture the media’s attention, they have used stats from the survey to fuel the conversation in the media about disconnection, family time and the “humble family meal”.
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Download ReportTHE 2020 SOUTH AFRICAN DIGITAL CUSTOMER EXPERIENCE REPORT
A billion rand lesson in customer advocacy
The report is based on feedback from 2 000 consumers, interspersed with commentary from marketing practitioners and business leaders across numerous industries. The survey was carried out during the Covid-19 pandemic, so the report also draws attention to behavioural changes that occurred under lockdown and speculates on whether they can be sustained.
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